As an agency built to serve institutions of higher learning, we love getting to play a small part in celebrating the transformative power of higher education. We’re marketers first, but every person we hire, every conference we attend, every project we pursue is rooted in our passion for the industry we serve. Check out why we aspire to become the nation’s most sought after agency for colleges, universities and community colleges.
It takes a lot of guts for a leader to tell his or her most important constituents that they’re wrong. Yet that’s exactly what Netflix CEO Reed Hastings did last month in a letter to shareholders. And if you are struggling to recruit and retain adult students, Hastings’s recent ruminations contain some important wisdom for you, too.